8. James Kotecki, “Take Me Out to the Ballgame”, Automated Insights, 17 июля 2016 г., сайт https://automatedinsights.com/blog/take-automated-ball-game-next-chapter-ai-ap-partnership/
9. Chris Dixon, “What’s Next in Computing?” Medium.com, 21 февраля 2016 г., сайт https://medium.com/software-is-eating-the-world/what-s-next-in-computing-e54b870b80cc#.we598fxrh.
10. “National Health Expenditures 2014 Highlights”, Centers for Medicare & Medicaid Services, сайт https://www.cms.gov/research-statistics-data-and-systems/statistics-trends-and-reports/ nationalhealthexpenddata/downloads/highlights.pdf.
11. Donald Berwick and Andrew Hackbarth, “Eliminating Waste in U. S. Healthcare”, JAMA, Vol. 307, No. 14, 11 апреля 2012 г., сайт http://www.oregon.gov/oha/analytics/MetricsDocs/Eliminating_Waste_in_US_Health_Care.pdf.
12. Мы не будем вдаваться в подробности о процессе разработки нового продукта. Есть много других книг и экспертов на рынке.
13. For more in-depth ideas about building a practice for new products and services, a good place to look is Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Crown Business, 13 сентября 2011 г.
Глава 8. Ореол: измеряйте все, меняйте игру
1. James Sullivan, “Can Under Armour Meet CEO Kevin Plank’s Ambitious Goal?” The Motley Fool, 2 марта 2016 г., сайт http://www.fool.com/investing/general/2016/03/02/can-under-armour-inc-meet-ceo-kevin-planks-goal.aspx.
2. Malcolm Frank, Paul Roehrig, and Ben Pring, Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business (Hoboken, NJ: John Wiley & Sons, 2014).
3. James Detar, “GE Sees Digital Revenue More Than Doubling to $15 Billion By 2020”, Investor’s Business Daily, 23 июня 2016 г., сайт http://www.investors.com/news/ge-courts-silicon-valley-investors-for-digital-industrial-push/.
4. Kristin Kloberdanz, “GE’s Got a Ticket to Ride: How the Cloud Will Take Trains into a New Era”, GE Reports, 29 марта 2016 г., сайт http:// www.gereports.com/the-digital-railroad-how-the-cloud-will-take-trains-into-a-new-era/.
5. Lucinda Shen, “Immelt: ‘There’s Going to Be Trillions of Dollars of Wealth Created in the Industrial Internet”, Business Insider, 3 декабря 2015 г., сайт http://www.businessinsider.com/ges-jeff-immelt-on-internet-strategy-2015–12.
6. Geoffrey Grider, “Over 10,000 People Have Now Received a Permanent Human RFID Microchip Implant”, 4 сентября 2015 г., сайт http://www.nowtheendbegins.com/over-10000-people-have-now-received-a-permanent-human-rfid-microchip-implant/ and Lindsey Hoshaw, “Millions of Americans Use Medical Devices That May Be Vulnerable to Hacking”, KQED Science, 3 августа 2015 г., сайт https:// ww2.kqed.org/futureofyou/2015/08/03/millions-of-americans-use-medical-devices-that-are-vulnerable-to-hacking/.
7. Thomas Davenport and D. J. Patil, “Data Scientist: The Sexiest Job of the 21st Century”, Harvard Business Review, октябрь 2012, сайт https://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/.
8. Euan Davis, “People – Not Just Machines – Will Power Digital Innovation”, Cognizant Technology Solutions, апрель 2016, сайт https://www.cognizant.com/whitepapers/People-Not-Just-Machines-Will-Power-Digital-Innovation-codex1850.pdf.
9. “Acqui-hiring” – это практика приобретения компании в первую очередь за навыки ее сотрудников, а не за ее продукт.
10. Клуб триллиона долларов включает в себя 6 компаний – Google, Amazon, Apple, Facebook, Netflix, Pandora – в совокупности за последние 10 лет общая рыночная капитализация составила 1 триллион долларов за счет использования цифровой информации, предоставляемой их клиентами.
11. Richard Hunter, World Without Secrets, (Hoboken, NJ: John Wiley & Sons, 2002), Сайт https://www.amazon.com/World-Without-Secrets-Ubiquitous-Computing/dp/0471218162.
12. Kim Zetter, “The Year’s 11 Biggest Hacks, From Ashley Madison to OPM”, Wired, 23 декабря 2015 г., сайт https://www.wired.com/2015/ 12/the-years-11-biggest-hacks-from-ashley-madison-to-opm/
13. Steven Musil, “Sony Hack Leaked 47,000 Social Security Numbers, Celebrity Data”, Cnet, 4 декабря 2014 г., сайт https://www.cnet.com/news/ sony-hack-said-to-leak-47000-social-security-numbers-celebrity-data/.
14. Jonathan Martin and Alan Rappeport, “Debbie Wasserman Schultz to Resign DNC Post”, New York Times, 24 июля 2016 г., сайт http://www.nytimes.com/2016/07/25/us/politics/debbie-wasserman-schultz-dnc-wikileaks-emails.html.
15. Jeff John Roberts, “Yahoo Has Been Hacked: What You Need to Know”, Fortune, 22 сентября 2016 г., сайт http://fortune.com/2016/09/ 22/yahoo-hack-qa/
16. Samuel Gibbs, “European Parliament Approves Tougher Data Privacy Laws”, Guardian, 14 апреля 2016 г., сайт https://www.theguardian.com/ technology/2016/apr/14/european-parliament-approve-tougher-data-privacy-rules.
17. Devlin Barrett, “FBI Plans to Keep Apple iPhone Hacking Method Secret”, The Wall Street Journal, 26 апреля 2016 г., сайт http://www.wsj.com/articles/fbi-plans-to-keep-apple-iphone-hacking-method-secret-sources-say-1461694735.
18. Statista portal, сайт http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/.
19. Shannon Pettypiece, “Amazon Passes Walmart as Biggest Retailer by Market Value”, Bloomberg, 23 июля 2015 г., сайт http://www.bloomberg.com/news/articles/2015–07–23/amazon-surpasses-wal-mart-as-biggest-retailer-by-market-value.
20. Lucy Hooker, “How Did Google Become the World’s Most Valuable Company?”, BBC, 11 февраля 2016 г., сайт http://www.bbc.com/news/business-35460398.
21. For more on our study, see Manish Bahl, “The Business Value of Trust”, Cognizant Technology Solutions, май 2016 г., сайт https://www.cognizant.com/whitepapers/The-Business-Value-of-Trust-codex1951.pdf.
22. “World’s Biggest Data Breaches”, Information Is Beautiful, 4 сентября 2016 г., сайт http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/.
23. Shalini Ramachandran and Suzanne Vranica, “Comcast Seeks to Harness Trove of TV Data”, The Wall Street Journal, 20 октября 2015 г., сайт http://www.wsj.com/articles/comcast-seeks-to-harness-trove-of-tv-data-1445333401.
24. Michael Zakaras, “Why Our Health System Talks Up (but Actually Fears) Disruptive Innovation”, Forbes, 23 октября 2015 г., сайт http://www.forbes.com/sites/ashoka/2015/10/23/why-our-health-system-talks-up-but-actually-fears-disruptive-innovation/#6d7ceddd32a5.
Глава 9. Расширение: дополнить деятельность человека
1. Amy is an AI-based personal assistant from x.ai, a VC-funded technology company in New York City.
2. Erik Brynjolfsson and Andrew McAfee, Race Against the Machine: How the Digital Revolution Is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy (Lexington, MA: Digital Frontier, 2012).
3. Cade Metz, “In Two Moves, AlphaGo and Lee Sedol Redefined the Future”, Wired, 16 марта 2016 г., сайт http://www.wired.com/2016/03/two-moves-alphago-lee-sedol-redefined-future/.
4. “Inspiring Zappos Customer Support Stories”, SlideShare, 28 октября 2013 г., сайт http://www.slideshare.net/InfinitOInc/10-inspiring-zappos-customer-support-stories.
5. Peter Moore, “Prêt à Manager: Behind the Scenes at the “Happy Factory”, Guardian, 14 апреля 2015 г., сайт https://www.theguardian.com/small-business-network/2015/apr/14/pret-a-manger-happy-coffee-chain.
6. David Aaker, “The Genius Bar – Branding the Innovation”, Harvard Business Review, 5 января 2012 г., сайт https://hbr.org/2012/01/the-genius-bar-branding-the-in.
7. Stacy Liberatore, “Now Anyone Can Be an Iron Man”, Daily Mail, 18 марта 2016 г., сайт http://www.dailymail.co.uk/sciencetech/article-3499462/Now-Iron-Man-Panasonic-reveals-exoskeletons-allow-wearer-run-like-ninja-lift-heavy-objects.html.
