40 “KDKA Begins to Broadcast 1920” A Science Odyssey: People and Discoveries, PBS.org, http://www.pbs.org/wgbh/aso/databank/entries/dt20ra.html

41 http://www.adi-news.com/comscore-twitter-overtaken-myspace-for-the-third-spot-among-social-networking-site-facebook-still-on-top/25263/

42 Leslie Goldman, “Ann Taylor LOFT Ditches Models for Real Women,” iVillage.com, June 21, 2010, http://www.ivillage.com/ann-taylor-loft-ditches-models-real-women/4-a–213041

43 LOFT, “How LOFT is Wearing Our Favorite New Pant,” Facebook, last updated around July 2010, http://www.facebook.com/album.php?aid=183697&id=26483215676

44 “Tech Companies Miss the Point of Social Media,” Techeye.net, August 5, 2010. http://www.techeye.net/internet/tech-companies-miss-the-point-of-social-media

45 Всю историю можно найти здесь: http://www.rachel-levy.com/music-and-the-impact-of-a-tweet/

46 “This CEO Sucks Less: John Pepper of Boloco,” The Consumerist.com, January 25,2006, http://consumerist.com/2006/01/this-ceo-sucks-less-john-pepper-of-boloco.html

47 John Paul Morosi, “Joyce, Galarraga Make Up After Blown Call in Near-Perfect Game,” June 3, 2010, FOXsports.com, http://msn.foxsports.com/mlb/story/Jim-Joyce-Armando-Galarraga-make-up-after-blown-call–060310

48 Tom Verduci with Melissa Segura, “A Different Kind of Perfect,” SIVault, SportsIllustrated.com, June 14, 2010, http://sportsillustrated.cnn.com/vault/article/magazine/MAG1170587/3/index.htm

49 Там же.

50 Joyce Tops Survey; Players Nix Replay,” ESPN.com, June 13, 2010. http://sports.espn.go.com/mlb/news/story?id=5281467

51 Noreen O’Leary and Todd Wasserman, “Old Spice Campaign Smells Like a Sales Success, Too,” Brandweek.com, July 25, 2010, http://www.brandweek.com/bw/content_display/news-and-features/direct/ e3i45f1c709df0501927f56568a2acd5c7b

52 Joseph Jaffe, “Sugar and Old Spice,” Adweek.com, July 27, 2010. http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i45f1c709df050192d35f3e8e86cc5a79

53 Edmund Lee, “Old Spice Fades Into History While Samsung, Ikea, Twitter Scale Viral Chart,” AdAge.com, September 23, 2010 http://adage.com/digital/article?article_id=146030

54 “Rapper 50 Cent Invites Dorky YouTube Fan “Sexman” to NYC to Hang Out,” Gawkk.com, http://www.gawkk.com/in-nyc-with–50-cent/discuss

55 Anthony Schneider, “Open Rates and Click Rates are Declining,” Email Transmit Info Center, July 29, 2010, http://infocenter.emailtransmit.com/2010/07/open-rates-and-click-rates-are-declining/

56 “Web banner,” Wikipedia, http://en.wikipedia.org/wiki/Banner_ad

57 Frank D’Angelo, “Happy Birthday, Digital Advertising!” AdvertisingAge.com, October 26, 2009, http://adage.com/digitalnext/article?article_id=139964

58 Dirk Singer, “Happy Birthday Banner Ad … Bet You Wish Click Through Rates Were still 78%.” http://liesdamnedliesstatistics.com/category/click-through-rate

59 Подробнее об этой истории и о том, как Avaya работает с социальными медиа, читайте статью Кейси Хиббарда: Casey Hibbard, “It Pays to Listen.” http://www.socialmediaexaminer.com/it-pays-to-listen-avayas–250k-twitter-sale/

60 Andrea Larrumbide, “Cone Finds That Americans Expect Companies to Have a Presence in Social Media,” Cone Inc., September 25, 2008, http://www.coneinc.com/content1182

61 Erik Qualman, “Social Media ROI: Socialnomics,” YouTube, http://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded#!

62 Kerry Miller, “The Restaurant-Failure Myth,” Businessweek.com, April 16, 2007, http://www.businessweek.com/smallbiz/content/apr2007/sb20070416_296932.htm

63 Pamela Seiple, “Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party, Hubspot Blog, March 8, 2010, http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by–110-with-Foursquare-Swarm-Badge-Party.aspx

64 Там же.

65 Augie Ray, “Word of Mouth and Social Media: A Tale of Two Burger Joints,” Augie Ray’s Blog, March 28, 2010. http://blogs.forrester.com/augie_ray/10–03–28-word_mouth_and_social_media_tale_two_burger_joints

66 Kathryn M. Kantes, “Joe de Vivre and the Art of the Hotel,” Hospitality.net, March 5, 2010, http://www.hospitalitynet.org/news/4045696.sarch?query=joie+de+vivre%2c+dream+maker%2c+ word+of+mouth

67 Pew Research Center, “61% of American adults look online for health information,” Pew Research Center press release, PewInternet.org, June 11, 2009. http://www.pewinternet.org/Press-Releases/2009/The-Social-Life-of-Health-Information.aspx

68 BusinessWeek Tech Team, “The 25 Most Influential People on the Web,” BusinessWeek.com, September 2008, http://images.businessweek.com/ss/08/09/0929_most_influential/1.htm

69 Loic LeMeur, “Does My Dentist Really Need a Facebook Fan Page, You Tube Channel, and a Twitter Account?”, Loic Le Meur, July 9, 2010, http://www.loiclemeur.com/english/2010/07/does-my-dentist-really-need-a-facebook-fan-page-youtube-channel-and-a-twitter-account.html?utm_source=feedburner&utm_medium=feed&utm_campaign= Feed%3A+loiclemeur+%28Loic+Le+Meur+Blog%29

70 Leena Rao, “How Social Media Drives New Business: Six Case Studies,” TechCrunch, July 17, 2010, http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/

71 John Schwartz, “A Legal Battle: Online Attitude vs. Rules of the Bar,” New York Times, September 12, 2009, http://www.nytimes.com/2009/09/13/us/13lawyers.html?_r=1&hp

72 Там же.

73 Justin Ellis, “Twitter Data Lets NPR Glimpse a Future of App-Loving News Junkies,” Nieman Journalism Lab, October 8, 2010 http://www.niemanlab.org/2010/10/twitter-data-lets-npr-glimpse-a-future-of-app-loving-news-junkies/

74 Lyn Schafer Gross, “Ratings” The Museum of Broadcast Communications, http://www.museum.tv/eotvsection.php?entrycode=ratings

75 “114.9 Million U.S. Television Homes Estimated for 2009–2010 Season,” Nielsen Wire. August 29, 2009 http://blog.nielsen.com/nielsenwire/media_entertainment/1149-million-us-television-homes-estimated-for–2009–2010-season/

76 “TV Ratings,” Nielsen.com http://en- us.nielsen.com/content/nielsen/en_us/measurement/tv_research/tv_ratings.html

77 Lyn Schafer Gross, “Ratings”.

78 There are many confessions to pick from: Lawrence, Christopher Lawrence, “Life on the Couch: Being a Nielsen family serious business”, Las Vegas Review Journal, March 22, 2009, http://www.lvrj.com/living/41647782.html; The Nielsens, “Confessions of a Nielsen Family”, New York Daily News, http://www.frankwbaker.com/nielsenconfessions.htm; Anonymous, “My Life as a Nielsen Family”, Slate. July 15, 1997 http://www.slate.com/id/3809/entry/24393/; James C. Raymondo, Horst Stipp, “Confessions of a Nielsen Household, “American Demographics, March 1997 http://findarticles.com/p/articles/mi_m4021/is_n3_v19/ai_19165304/pg_2/; http://www.lvrj.com/living/41647782.html and Mary Beth Ellis, “Confessions of a Nielsen Viewer, “ MSNb.c..com, March 27, 2006. http://today.msnbc.msn.com/id/11716703;

79 Michael Schneider, “Fox Wants Answers From Nielsen,” Variety.com, May 18, 2009 http://www.variety.com/article/VR111800392, 4.html?categoryid=14&cs=1http://www.variety.com/article/VR1118003924.html?categoryid=14&cs=1

80 “Americans Using TV and Internet Together 35% More Than A Year Ago,” March 22, 2010 http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/

81 Television Obscurities, Nielsen “Black Weeks,” February 9, 2009 http://www.tvobscurities.com/articles/nielsen_black_weeks.php

82 Jim Cox, “Sold on Radio” North Carolina: McFarland, 2008, pg 46 http://books.google.com/books?id=RwVkMMLqMdkC&pg=PA46&lpg =PA46&dq=%22How%27s+your+Hooper%3F%22&source=bl&ots= qUfAze9xT0&sig=GNOC0Q7nTJ4gILmjquxsJPdRboU&hl=en&ei= pQOhTKL-N4L88AbZmsyNAw&sa=X&oi=book_result&ct= result&resnum=5&ved=0CCYQ6AEwBA#v=onepage&q= %22How%27s%20your%20Hooper%3F%22&f=falsehttp://en.wikipedia.org/wiki/C._E._Hooper