Jones Jr., Malcolm. "Air Conditioning". Newsweek Extra 2000, Winter 1997-98: 42–43.

Kim, W. Chan and Renee Mauborgne, "Value Innovation: The Strategic Logic of High Growth". Harvard Business Review 75, no. 1 (1997): 103–112.

Krass, Peter. The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry. New York: John Wiley & Sons, 1997.

Kriegel, Robert J. and David Brandt. Sacred Cows Make the Best Burgers: Developing Change. New York: Warner Books, 1996.

Kuhn, Thomas S. The Structure of Scientific Revolutions. Chicago: The University of Chicago Press, 1996.

MacKay, Charles. Extraordinary Popular Delusions and the Madness of Crowds. New York: Crown Publish¬ers, 1980.

McCarthy, Jim. Dynamics of Software Development. Redmond, Washington: Microsoft Press, 1995.

Meyer, Marc H. and Alvin P. Lehnerd. The Power of Product Platforms. New York: Free Press, 1997.

Moore, Geoffrey A. Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge. New York: HarperCollins, 1995.

Nadler, David. Champions of Change: How CEOs and Their Companies Are Mastering the Skills of Radical Change. San Francisco: Jossey-Bass, 1998.

Nayak, P. Ranganath, and John M. Ketteringham. Breakthroughs! Amsterdam: Pfeiffer, 1994.

Norman, Donald A. The Design of Everyday Things. New York: Basic Books, 1988.

Ohmae, Kenichi. The Borderless World: Power and Strategy in the Interlinked Economy. New York: Harper¬Collins Publishers, 1990.

Panati, Charles. Panati's Extraordinary Origins of Everyday Things. New York: Harper & Row, 1989.

Peppers, Don, and Martha Rogers, Ph.D. The One to One Future: Building Relationships One Customer at a Time. New York: Doubleday, 1993.

Peters, Tom. Circle of Innovation: You Can't Shrink Your Way to Greatness. New York: Alfred A. Knopf, 1997.

Petroski, Henry. The Evolution of Useful Things. New York: Vintage Books, 1992.

Piattelli-Palmarini, Massimo. Inevitable Illusions: How Mistakes of Reason Rule Our Minds. New York: John Wiley & Sons, 1994.

Rapp, Stan and Thomas J. Collins. Beyond Maximarketing: The New Power of Caring and Daring. New York: McGraw-Hill, 1994.

Rapp, Stan, and Thomas J. Collins. The New Maximarketing. New York: McGraw-Hill, 1996.

Rich, Ben R., and Leo Janos. Skunk Works. Boston: Little, Brown, 1994.

RoAne, Susan. The Secrets of Savvy Networking. New York: Warner Books, 1993.

Robert, Michel. Strategy Pure and Simple: How Winning CEOs Outthink Their Competition. New York: Mc¬Graw-Hill, 1993.

Rogers, Alison. "Iacocca's Minivan". Fortune, 30 May 1994.

Russo, J. Edward. Decision Traps: The Ten Barriers to Brilliant Decision-making and How to Overcome Them. New York: Fireside, 1989.

Sapolsky, Robert. "On the Role of Upholstery in Cardiovascular Physiology". Discover, November 1997: 58–66.

Shapiro, Eileen С Fad Surfing in the Boardroom — Reclaiming the Courage to Manage in the Age of Instant An¬swers. Reading, MA: Addison-Wesley Publishing Company, 1995.

Simon, Hermann. Hidden Champions: Lessons from 500 of the World's Best Unknown Companies. Boston: Har¬vard Business School Press, 1996.

Smith, Katherine Snow. "Organ breathes new life into Fletcher Music sales". Tampa Bay Business Journal 14, no. 23 (1994): 3.

Tedlow, Richard S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990.

The Quotation Company. The Manager's Book of Quotations. New York: American Management Association, 1989.

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Trimble, Vance. Overnight Success: Federal Express and Frederick Smith, Its Renegade Creator. New York: Crown Publishers, Inc., 1993.

Tuchman, Barbara W. The March of Folly: From Troy to Vietnam. New York: Ballantine Books, 1984.

Utterback, James M. Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change. Cambridge: Harvard Business School Press, 1994.

Whiteley Richard, and Diane Hessan. Customer Centered Growth: Five Proven Strategies for Building Com¬petitive Advantage. Reading, Mass: Addison-Wesley, 1996.

Wujec, Tom. Five Star Mind. New York: Doubleday, 1995.

Yurko, Chris, "Wrecked Car? Call a Van". Daily Hampshire Gazette, 6 November 1996, 15.

Несколько слов от bobrdim переводчику: Гореть тебе в аду, переводчик! Мне даже не страшно произносить это заклинание, потому что я уверен, что перевод компьютерный. Человек так переводить устыдился бы. 9 глава — 100 % машина. Прими успокоительное, читатель, подойдя к главе 9.

Глава 1. Cogita Differenter (Думай иначе)

1. Моя признательность Холли Камерота за латинский перевод "Думай иначе".

2. Моя признательность Адаму Дж. Безарку за этот пример.

3. Wroe Alderson, Marketing Behavior and Executive Action (Homewood, 111.: Richard D. Irwin,

1957), 388–389.

4. Ronald Henkoff, "New Management Secrets from Japan — Really", Fortune, 27 November 1995,135.

5. Massimo Piattelli-Palmarini, Inevitable Illusions: How Mistakes of Reason Rule Our Minds (New

York: John Wiley & Sons, 1994), 57.

6. Alderson, Marketing Behavior, 390.

7. Gary Hamel, "Strategy as Revolution", Harvard Business Review 74, no. 4 (1996): 72.

8. Rene Descartes, Discourse on Method, Optics, Geometry, and Meteorology (Indianapolis: Bobbs-

Merrill, 1965), quoted in Marketing Behavior by Wroe Alderson, 387.

9. Wilbur Wright, presentation to Western Society of Engineers, Dayton, Ohio, September 18,1901.

10. Моя признательность Дэну Смиту за этот пример.

11. David H. Freedman, "The Butterfly Solution", Discover, April 1997, 53.

12. Моя благодарность Тони Джейкобсу за эту концепцию.

13. Tom Wujec, Five Star Mind (New York: Doubleday, 1995), 71.

14. Chris Yurko, "Wrecked Car? Call a Van", Daily Hampshire Gazette, 6 November 1996,15.

15. My thanks to Ken Tidwell, Leon Mayeri, and Peter Jensen for each independently suggesting this

example.

16. Моя признательность Тимоти Ноксу за этот пример.

17. Моя признательность Рич Гай за этот пример.

18. W. Chan Kim and Renee Mauborgne, "Value Innovation: The Strategic Logic of High Growth",

Harvard Business Review 75, no. 1 (1997): 107.

19. Stan Rapp and Thomas Collins, Beyond Maximarketing: The New Power of Caring and Daring

(New York: McGraw-Hill, 1994), 38.

20. Joel Arthur Barker, Future Edge Paradigms: The Business of Discovering the Future (New York:

HarperBusiness, 1993), 61.

21. Моя благодарность Питеру Менгу за помощь с термином "entre-manure".

22. Robert Friedel, "The Accidental Inventor", Discover, October 1996.

23. Stephen Jay Gould, "Creating the Creators", Discover, October 1996, 44–45.

Глава 2. Не беспокойся, будь дерьмовым

1. Моя благодарность Биллу Котону за этот пример.

2. Моя признательность Кену Тидвеллу за этот пример.

3. Jim McCarthy, Dynamics of Software Development (Redmond, Wash.: Microsoft Press, 1995), 55.

4. Как определено Бредом Хатчингсом.

5. Marc H. Meyer and Alvin P. Lehnerd, The Power of Product Platforms — Building Value and Cost

Leadership (New York: Free Press, 1997), 130.

6. Barbara Martinez, "Inside Job", Wall Street Journal, 21 May 1998, R23.

7. Thomas J. Allen, Managing the Flow of Technology (Cambridge: MIT Press, 1993), 236–240.

8. Henry Petroski, The Evolution of Useful Things (New York: Vintage Books, 1992), 22.

9. John Huey, "Nothing Is Impossible", Fortune, 23 September 1991,134.