In challenging cultural and individualistic accounts of enterprise, this book argues that a class-based business culture and strategy accounts for the success and survival of family capitalism. In explaining the notion of strategy, the book draws on ethnographic data from seventy of the richest enterprising families in a Midlands county in the UK, to reveal that the availability of a combination of class resources such as leadership education and training, gendered emotional labouring practices, exclusionary gendered management practices, a risk-astute approach to the financial management of enterprise, and the nurturing of opportunistic business networks couched in social activity, are critical for the continued significance of the family capitalism, male dominance and the social and class positions of the families concerned. The book aslo focuses on five women entrepreneurs showing that they also engage in the same strategy, sharing similar values with their male counterparts.