The Professional's Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace different... Полное описание

This book delivers new IMD insights on an emerging challenge - how to deal with overwhelming complexity. Global organizations face a complex decision-making environment. On one side, diversity of cultures, customers, competitors and regulations creates complexity; on... Полное описание

How to leverage ordinary greatness to create a competitive advantage for any organization Enabling readers to maximize leadership skills, no matter the venue, Ordinary Greatness helps those who are in leadership positions to optimize their organizational results by i... Полное описание

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and incr... Полное описание

Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yoursel... Полное описание

A compelling true story of one dog's rescue from a Pennsylvania puppy millThis touching narrative uses the poignant makeover of Gracie, a sickly Cavalier King Charles Spaniel, to tell the story of America's hidden puppy mills-commercial kennels that breed dogs in hor... Полное описание

The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hosti... Полное описание

Praise for Educating Physicians "e;Educating Physicians provides a masterful analysis of undergraduate and graduate medical education in the United States today. It represents a major educational document, based firmly on educational psychology, learning theory, ... Полное описание

A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "e;MBA in a book"e; category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum a... Полное описание

An in-depth look at why a commercial real estate collapse is inevitable, and how to survive it The Commercial Real Estate Tsunami is the first book to address the phenomenon of the pending wave of commercial debt maturities coming due in the next five years, and the ... Полное описание

Get your blog up and running with WordPress Are you itching to share your thoughts with the world through blogging but aren't sure how? Teach Yourself VISUALLY WordPress introduces you to one of the most popular, easy-to-use blogging platforms: WordPress. This book's... Полное описание

The tools you need to think and train like a professionalJean Donaldson is one of the top dog trainers in the United States, and her training academy has gained a reputation as the Harvard for dog trainers and behavioral counselors. Now, you can harness her highly ef... Полное описание

In the new edition of this successful and authoritative book, the thalassaemias are reviewed in detail with respect to their clinical features, cellular pathology, molecular genetics, prevention and treatment. It is aimed at specialists in haematology in the laborato... Полное описание

This extremely popular title has become the definitive pocket guide to the management of medical emergencies for front-line hospital doctors. It provides detailed guidance on the diagnosis and treatment of all common conditions and includes a step-by-step guide to th... Полное описание

Globalization of Water is a first-of-its-kind review of the critical relationship between globalization and sustainable water management. It explores the impact of international trade on local water depletion and pollution and identifies water dependent nations. Exam... Полное описание

Pregnancy is a time when women need to be prepared mentally and physically to meet the challenges of childbirth and the transitions to parenthood. However, this needs to be within the realms of safe practice. The study on which this book is based is derived from the ... Полное описание

Accounting for Derivatives: Advanced Hedging under IFRS is a comprehensive practical guide to hedge accounting. This book is neither written by auditors afraid of providing opinions on strategies for which accounting rules are not clear, nor by accounting professors ... Полное описание

This is a guide to the principles of competitive business strategy. The book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business. It offers helpful ideas for devising ways to prevail i... Полное описание

This work discusses the methodology and available evidence from systematic reviews on the current best practice in anaesthesia and analgesia. The first edition is built upon in this thoroughly revised and updated text. Contributions are from acknowledged world author... Полное описание

Written in an informal and accessible style, Chromatin and Gene Regulation enables the reader to understand the science of this rapidly moving field. Chromatin is a fundamental component in the network of controls that regulates gene expression. Many human diseases h... Полное описание

Now that the Financial Services and Markets Act 2000 has had a chance to bed itself down and the Financial Services Authority (FSA) is developing its new regulatory toolkit and modus operandi, financial regulation has moved on in interesting directions. This book tak... Полное описание

Successful methodology for identifying earnings-related reporting indiscretions Creative Cash Flow Reporting and Analysis capitalizes on current concerns with misleading financial reporting on misleading financial reporting. It identifies the common steps used to yie... Полное описание

This book clearly articulates the foundations of an educational vision that is distinctively supported by eportfolio use, drawing on work in philosophy, sociology, higher and adult education, and elearning research. It is academically rigorous and accessible not only... Полное описание

A GRIPPING SURVIVOR STORY OF ONE FAMILY'S FLIGHT FROM BURMA DURING THE JAPANESE INVASION"e;As uplifting a testimonial to human courage as any to emerge from World War II."e;--Daily Mail (London)"e;A tale of hair-raising adventure, survival, love and loss,... Полное описание

Improve business efficiency, eliminate day-to-day mishaps, and prepare for the worst-with effective disaster contingency planningWorking in lower Manhattan on September 11th, 2001, Donna Childs became keenly aware of the need for small businesses to develop disaster ... Полное описание