Литмир - Электронная Библиотека
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And all this comes to you to become accessible to others. Present your creativity. Reveal yourself to others. Publish. Share. Sell. Act. Otherwise, this gift goes away with the opportunities. And you are left with nothing. Good art becomes great only when it creates a unique and personal connection between the artist and their audience.

Artists on Results

These are reviews and some results from artists who have benefited from thematic learning and the application of recommendations from posts in the general group, starting from 2017. We continue to collaborate closely to this day.

When did it all happen? In late July and early August 2018. It was a small real-time experiment, lasting 2 weeks, at the request of the artist Alexander H. The format of communication was video, live streams, and posts. Each time a separate theme and homework. Sometimes such a format is called a marathon. Then the analysis of the completed task and again a new topic. Finally, feedback. Often they ask, "But how many paintings did he sell?"

See the message from the messenger after some time:

"Galina, hello! Do you remember me? Last summer, I painted one picture, large and quickly. Recorded a video process. Did it in 2 days. No more. And left it to finish later, if necessary. Well, those are the details. In short, I put it up for sale on the Masters Fair. I priced it at 34 thousand rubles. It seemed excessive to me. And what? It was bought. First. Just like that. Much of it is your support and knowledge. So thank you for explaining the inexplicable nature of the buyer and the inexplicable pricing! In short, you have to work hard to understand them! And that's heartening!"

Alexander H.

Two weeks Galina taught me how to sell my paintings. Selling them online, and that's important. I tried. And here, briefly, what I learned for myself. Look. Two weeks ago (July-August 2018), we organized an experiment. It was organized by Galina, she created the group "How to sell your paintings?" I found it interesting, and she invited me to participate in this experiment.

And the essence is this. She gives me recommendations, I follow them, and I must have a result. 2 weeks have passed, and I am giving feedback on what I learned and what it gave me. And generally, what I came up with myself, what I learned from her, and how useful it was for me.

What did I learn? First. When Galina started looking at me on the internet, looked at my profile online, she said that I have about 200 friends, which is very few.

This surprised me. This amazed me. Because I thought that friends are those friends who are actually friends. And I thought, "Wow, 200 friends – that's a lot!" But it turns out that on the internet, friends, online friends, or somewhere online – these are not friends. They are not really friends.

It may sound cynical, but it's Target Audience. And you need your friends to turn into your Target Audience. And what is Target Audience? These are the people who are your potential buyers. Well, how can you sell a painting if you don't have buyers? You can't. So you need to work on this target audience, you need to find those people who can buy this painting.

What friends did I have? I looked, found artists I liked, and added them as friends. I liked what they did, and maybe they liked what I did. But it's hard to imagine that an artist will buy from another artist. And indeed, why would I buy a painting from my colleague?

I realized that something needed to change. There should be many, very many of these "friends." And the quality of these friends is also important. That is, these should be potential buyers who are interested in painting, interested in pictures, they are busy with something: perhaps repairs, construction. Interior decoration, and much more.

You need to understand who needs this. And you need to spend time finding them. It won't just happen. Spend time finding them. And take it seriously. Imagine sitting in your studio, painting a picture and thinking that you're a great artist, and when you paint it, everyone will come to see it.

No. Actually, no one knows about this workshop, about you. And actually, you're not needed by anyone. Because there are plenty of paintings! And no one will remember you or think about you if you don't announce yourself! Now – how to do it? How to announce yourself? I'm not talking about how to paint a picture, everyone can do that themselves, and it's completely uninteresting now.

Because there are many artists, and each one thinks they're a genius, and let them think so. It's very good. As soon as you paint a picture, it turns out that it's not even the middle of the process. It's not even half, what you painted. I've come up with a formula for myself: anyone can paint. But try to sell it. Try to find that person who needs it. And here the artist is at a loss. There are people who from birth, besides drawing, can sell themselves and successfully do it.

And most artists don't know how to do that. So you need to learn. There's one more thing. How does the internet differ advantageously from a store? The store's premises cost money. And every picture displayed there can hang there for months, years, who knows when they'll buy it, and it also costs money. And on the internet, it can hang and eventually it will definitely sell.

To live by painting, you need to paint many pictures and know how to present them. And attract as much audience to your store as possible. And then there will be success. That's what I understood for myself. And I am very grateful to Galina for this information.

I started painting pictures for this purpose. And Galina taught me how to do it. And that's all correct. She told me what texts to write. She told me how to shoot videos. You need to show that what you're drawing is not just copied, but you painted your own picture. You need to try to make this content, in addition to pictures. Write interesting texts and engage people. Because they won't buy right away, but they'll want, hypothetically, to come to your studio and see who you are. And if they find it interesting, they'll buy this picture from you. And if it's not interesting, then goodbye. That's it, I guess. That's all.

Pavel S.

Participation in this project brought me not only pleasure but quiet joy and happiness. The most challenging aspect for me was to not get distracted from completing the tasks. My mind constantly wandered back to my usual rhythm of life. I came to the conclusion that the proposed interaction scheme and method of systematization are extremely optimal for me.

Diligence, ambition, and concentration began to develop. I started to understand the correctness of actions and the reasons why they need to be done this way. The information published by Galina began to be perceived clearly and comprehensibly, something in the world has changed or within me… in a local sense, yes, it would be nice, and in a global sense.

The most difficult part for me was to recall all the pleasant and unpleasant moments from my creative work. I was really torn after I chose paintings for sale and began systematically completing subsequent tasks. What struck me was that it's impossible to engage in creativity and sell paintings while compromising your soul in any way. I felt and still feel naked and transparent during my participation in the project.

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