`June Valladares is one of the rare persons on the contemporary business-writing scene who is genuinely inter-disciplinary in her approach. To my mind, she has opened up some chambers and given the readers some glimpses of what is inside' - Jerry Rao, CEO MphasiS `Where do ideas come from? The conscious? The subconscious? A plate of chocolate doughnuts?... A very good place to start looking is June Valladares` elegantly simple book, a great, great idea if there ever was one' -Freddy Birdy, 11 times Copywriter of the YearWhat are ideas? Who needs ideas? How do we get ideas?This fascinating book deliberates on the very idea of ideation. It illustrates ways to tap into a sustained flow of good, solid ideasideas that will help in both, our personal and professional lives. It introduces not only an altogether new way of thinking and living but, more significantly, prompts each one of us to delve deep into our self so that we can discover that creative spark within us.Combining elements from diverse realms like psychology, sociology, religion, philosophy and spirituality, this book highlights simple qualities like imagination, patience, silence, faith Through this route June A Valladares arrives at an even simpler truth: Creativity is intrinsic to us all. It's just that we often overlook the very instances that lead us to it. This absorbing book is designed to help each one of us ideate better than we already do. Anecdotal, thoughtful and elegantly written, this book is a must read for everyone who believes in the power of ideas.