Learn how to be proactive by defining and justifying where you should head before deciding how to get there. To help you in the process, this book introduces the concepts and tools underlying "mega thinking and planning." You'll learn how to: Define who your clients are and who benefits; Outline basic questions each organization must ask and answer; Provide the concepts and tools for delivering performance improvement and proving the value they add; Use both change management and change creation; Assess needs and prioritize the needs (not wants). This is one of six books in the new Defining and Delivering Successful Professional Practice Series designed to define and deliver measurable performance improvement