Teachers are intuitively aware of the connection between academic vocabulary and reading comprehension. Unfortunately, despite what we know about active instruction of vocabulary that will be retained by our students, teachers often assign vocabulary but rarely teach it well. The results are akin to a salesman who says about his product, 'I sold it, but they didn't buy it.' Greenwood provides teachers with the hows and whys of effective vocabulary instruction, through the use of visual organizers, user-friendly appendixes, classroom vignettes, and simple, clear language, encouraging professionals to truly engage their pupils.