Литмир - Электронная Библиотека
Advertised Mind
Добавить похожую книгу
Taking Back Our Lives
Автор: Russo Ann (EN)
Похожа
Непохожа
Case of the Mysterious Dognapper
Автор: Masters M (EN)
Похожа
Непохожа
Advertised Mind
Author:Du Plessis Erik (EN)
A introductory fragment is available
Language of a book: Английский
Publisher: Gardners Books

    Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

    Поделиться:
    ]]>Facebook :6]]>  ]]>Twitter :3]]>  ]]>В контакте :4]]>  ]]>Livejournal :4]]>  ]]>Мой мир :2]]>  ]]>Gmail :2]]>  Email :0  ]]>Скачать :4]]>  
    Мой статус книги:
    Чтобы оставить свою оценку и комментарий вам нужно зайти на сайт или зарегистрироваться

    {"b":"416093","o":30}