Литмир - Электронная Библиотека
Литмир - Электронная Библиотека > Luo Yadong (EN) > Entry and Cooperative Strategies in International Business Expansion
Entry and Cooperative Strategies in International Business Expansion
Добавить похожую книгу
Breaking the Patterns of Depression
Автор: Yapko Michael (EN)
Похожа
Непохожа
For Whom the Bell Tolls
Похожа
Непохожа
Change of Heart
Автор: Gulley Philip (EN)
Похожа
Непохожа
Entry and Cooperative Strategies in International Business Expansion
Author:Luo Yadong (EN)
Language of a book: Английский
Language of an original book: Английский
Publisher: Gardners Books

    Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination.The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.

    Поделиться:
    ]]>Facebook :0]]>  ]]>Twitter :0]]>  ]]>В контакте :0]]>  ]]>Livejournal :0]]>  ]]>Мой мир :0]]>  ]]>Gmail :0]]>  Email :0  ]]>Скачать :0]]>  
    Мой статус книги:
    Чтобы оставить свою оценку и комментарий вам нужно зайти на сайт или зарегистрироваться

    {"b":"358161","o":30}