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Emotion and Reason in Consumer Behavior
Author:Chaudhuri Arjun (EN)
Language of a book: Английский
Language of an original book: Английский
Publisher: Gardners Books

    Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.* Provides new insights on an emerging topic* Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing

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