Now think about what it is you were phobic of. See what you would see if you were actually there. . . .

Joan: It doesn't bother me now, ... but I'm afraid it may not work the next time I'm really there.

Can you find a real one around here so you could test it?

Joan: Yes, it's of elevators.

Great. Let's take a quick break. Go try it, and report back after the break. Those of you who are skeptical, go along and watch her, and ask her questions, if you want. . . . (For information about videotapes of the phobia cure, see Appendixes II, III, and IV.)

OK. How was it, Joan?

Joan: It's fine. You know, I'd never really seen the inside of an elevator before. This morning I couldn't even step into it, because I was too terrified, but just now I rode up and down several times.

That's a typical report. I almost got nervous one time, though. I was teaching in the Peachtree Plaza in Atlanta, which has a 70–story outdoor elevator. So I just had to find an elevator phobic. I cured this lady and sent her out of the seminar to test it. After about a half an hour I started thinking, "Oh oh, maybe she got up there and can't get down." When she came rolling in about fifteen minutes later, I asked her where she'd been. "Oh I was just riding up and down. It was really fun."

Once an accountant came to me with a phobia of public speaking that he'd been trying to get rid of for sixteen years. One of the first things he told me was that he had a total investment of over $70,000 in trying to cure his phobia. I asked him how he knew this, and he pulled out his therapy briefcase with all the cancelled checks in it. I said, "What about your time?" His eyes widened and he said, "I didn't figure that in!" He got paid about the same rate as a psychiatrist, so he had actually invested about $140,000 trying to change something that took me ten minutes to change.

If you can be terrified of an elevator, and then learn to respond differently, it seems like you should be able to change any pattern of behavior, because terror's a pretty strong behavior. Fear is an interesting thing. People move away from it. If you tell someone to look at something she's terrified of, she can't look at it. However, if you tell her to see herself looking at it, she's still looking at it, but for some reason she can do it that way. It's the same as the difference between sitting in the front seat of a roller coaster and sitting on a bench seeing yourself in a roller coaster. That is enough for people to be able to change their responses. You can use the same procedure with victims of rape, child abuse, and war experiences: "post–traumatic stress syndrome."

Years ago it took me an hour to work with a phobia. Then when we learned more about how a phobia works, we announced the ten–minute phobia cure. Now I've got it down to a few minutes. Most people have a hard time believing that we can cure a phobia that fast. That's really funny, because I can't do it slowly. I can cure a phobia in two minutes, but I can't do it in a month, because the brain doesn't work that way. The brain learns by having patterns go by rapidly. Imagine if I gave you one frame of a movie every day for five years. Would you get the plot? Of course not. You only get the meaning of the movie if all those pictures go by really fast. Trying to change slowly is like having a conversation one word a day.

Man: How about practice, then? When you create a change once, like with Joan, does she have to practice?

No. She's already changed, and she won't have to practice, or think about it consciously. If change work is hard, or takes much practice, then you're going about it in the wrong way, and you need to change what you're doing. When you find a path without resistance, you're combining resources, and doing it once is plenty. When Joan went into the elevator during the break, she didn't have to try not to be terrified. She was already changed, and that new response will last as well as the original terror.

One of the nice things about someone with a phobia is that she's already proved that she's a rapid learner. Phobics are people who can learn something utterly ridiculous very quickly. Most people tend to look at a phobia as a problem, rather than as an achievement. They never stop to think, "If she can learn to do that, then she should be able to learn to do anything."

It always amazed me that someone could learn to be terrified so consistently and dependably. Years ago I thought, "That's the kind of change I want to be able to make," That led me to wonder, "How could I give someone a phobia?" I figured that if I couldn't give someone a phobia, I couldn't be really methodical about taking it away.

If you accept the idea that phobias can only be bad, that possibility would never occur to you. You can make pleasant responses just as strong and dependable as phobias. There are things that people see and light up with happiness every single time — newborns, or very small children will do it for nearly every one. If you don't believe it, I have a challenge for you: find the toughest, meanest–looking dude you can find, put a small baby in his arms and have him walk around inside a supermarket. You follow a couple of steps behind and watch how people respond.

I want to warn you about something, however: the phobia cure takes away feelings, and it will work for pleasant memories, too. If you use the same procedure on all your loving memories of being with someone, you can make that person into just as neutral an experience as an elevator! Couples often do this naturally when they get divorced. You can look at that person you once loved passionately, and have no feelings about her whatsoever. When you recall all the nice things that happened, you'll be watching yourself have fun, but all your nice feelings will be gone. If you do this when you're still married, you're really in trouble.

It's one thing to review all the experiences you have had with someone — pleasant and unpleasant — and decide that you want to end the relationship and move on. But if you dissociate from all the good times you had with that person, you'll be throwing away a very nourishing set of experiences. Even if you can't stand to be with her now, because you've changed or she's changed, you may as well enjoy your pleasant memories.

Some people go on to dissociate from all the pleasant experiences they're having now, "so they won't be hurt again later." If you do that, you won't be able to enjoy your own life even when it's nice. It will always be like watching someone else having fun, but you never get to play. If you do that with all your experiences, you'll become an existentialist — the ultimate totally uninvolved observer.

Some people see a technique work and decide to try it with everything. Just because a hammer works for nails doesn't mean everything needs to be pounded. The phobia procedure is effective in neutralizing strong feeling responses — positive or negative — so be careful what you use it for.

Do you want to know a good way to fall in love? Just associate with all your pleasant experiences with someone, and dissociate from all the unpleasant ones. It works really well. If you don't think about the unpleasant experiences at all, you can even use this method to fall in love with someone who does lots of things you don't like. The usual method is to fall in love this way and then get married. Once you're married, you can turn this process around so that you associate with the unpleasant experiences and dissociate from the pleasant ones. Now you respond only to the unpleasant things, and you wonder why "they've changed!" They didn't change, your thinking did.

Woman: Are there any other ways to do phobias? I'm scared silly of dogs.