What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle. This comprehensive guide shows you how to:- Spot and capitalize on small retailer trends- Conduct your own market analysis- Research and select the most appropriate retailing software- Run your business day to day- Attract customers with effective advertising- Make the leap to online sellingThis helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!