Release your Profit Potential is a book for business. It is written in plain, easy to understand language and outlines my findings while operating as a business turnaround specialist. The book focuses attention on EIGHT REASONS WHY BUSINESSES DON'T REACH THEIR TRUE POTENTIAL. In highlighting the Eight Reasons, I focus on solutions and feature actual turnaround and outcomes. In addition, the book has been designed to open your mind to the possible opportunities that exist within your business as I have also had experience running a small to medium-sized business from start-up and understand the difficulties in doing so.