This book is all about making a Positive Impact on the world at large, on others around you, and even on yourself. You'd be amazed at how many obstacles we build up around ourselves, without even knowing it. By taking you through a journey of story-telling, Michael Virardi specifies the 26 simple ways to boost your business and your life. By blending elements of customer service and sales and transforming them into something stronger than each alone, Michael explains how important it is to differentiate yourself in today's market. Michael's objective is to help readers to absorb his knowledge and experiences, accumulated through his life's experiences, and to apply his messages as they see fit in order to achieve their goal, which is none other than personal and professional success. Success, however, is not something tangible; rather, it is a balanced blend of great relationships with others, professional recognition in your field and environment, and positive self-esteem. People need to be determined to offer added value in everything they do; at work, in their personal lives, and to themselves. Adding value to your products or services, is not a matter of circumstances or capabilities; it is a matter of choice, your choice. We all need to go the extra mile, to offer that little bit more that sets us apart from the rest, and to differentiate ourselves in ways that add real value to our customers. Doing all this alone is quite a feat; this book helps you use the power of the collective, whatever your circumstances. The power of teamwork and cooperation towards a common goal of success is, without question, the most significant 'weapon' any business or individual can have and harness. This book embodies a guide to success for individuals and organizations alike to: Move from customer service to customer care Increase their profitability by being true to themselves Turn their staff into long-term employees Establish and reinforce relationships that matter Earn recognition in their fields Gain the respect of othersEach chapter represents an element of truth, a pearl of wisdom, for each of us to take into account, understand, and incorporate into our work and personal lives. Michael Virardi is convinced that the chapters in his book, his own "clues" to success, his own "Positive Impact", will lead you to your own experiences of success as an individual and a professional.