This book has been designed especially for the startup technology company that has successfully launched a product or product line. Now that the product is out in the market, forces conspire to drive the product, and the company, in different directions. As early customers begin to really use the product, they are vocal in their requests for enhancements or additional capabilities. Build Market Momentum starts with the key building block, the product lifecycle, presenting tactics that will help the company set and stay the course, while remaining flexible enough to seize market share.