Nuevas ideas para seguir brindando resultados extraordinariosNueve anos atras, el exitoso autor y asesor de negocios Mark Sanborn le presento al mundo a Fred, su cartero, quien proveia un servicio extraordinario de maneras simples pero notables. La historia de Fred inspiro a millones. Las companias, y hasta las ciudades, se inspiraron para volver lo ordinario en extraordinario cada dia.Hoy, con la dura competencia de la economia global interconectada, proveer resultados extraordinarios es mas importante que nunca. Con Fred 2.0, Mark Sanborn no solo evalua al Fred original para obtener ideas innovadoras, sino que tambien nos equipa con estrategias frescas para lograr mucho mas. Usted no solo se sentira inspirado por Fred 2.0, tambien tendra las herramientas y estrategias para apuntar mas alto y lograr lo extraordinario.Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, Mark's postman, who delivered extraordinary service in simple but remarkable ways.Fred's story inspired millions. Companies-even cities-were inspired to turn the ordinary into the extraordinary each day.Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights but also equips all of us with new strategies to achieve more. You'll not only be inspired by Fred 2.0, you'll also have the tools and strategies to aim higher and achieve the extraordinary.