Starting your own business is hard. But the biggest obstacles often have less to do with time and money, and more to do with fear and doubt.In What If? and Why Not? serial entrepreneur and small business advocate Jen Groovercreator of the Butler Bag and creator and host of Launchers Caf, an online community for entrepreneursshows you how to transform your fears into action by rethinking the negative questions that can lead to failure before you even get started.Being an entrepreneur, Groover says, isnt just about selling a product. Its about personal growthabout taking your vision and bringing it to fruition, and about always pushing yourself to take that vision further. What gets in your way isnt the money you dont have, or what you dont know about the industry you want to get intoits believing you cant do it, that you dont have the power or the resources you need to make your dream into a reality.Groover walks you step by step through ten negative What If? questionsWhat if I dont know what Im doing? What if I dont have the money? What if I fail?and how to turn them around by asking yourself: What if I can learn? What if I dont need much money? What if I succeed? She also asks What Not?: Why not find a mentor or take a class? Why not ask for investors? Why not try?With dozens of personal stories from successful entrepreneurs in areas as diverse as dog walking and handbag-invention, plus practical advice for every step of your journey, What If? and Why Not? is the most complete guide available to help you you start the business of your dreams.