The only bros for me are the mad awesome ones, the ones who are mad to chug, mad to party, mad to bone, mad to get hammered, desirous of all the chicks at Buffalo Wild Wings, the ones who never turn down a Natty Light, but chug, chug, chug like f*cking awesome players exploding like spiders across an Ed Hardy shirt and in the middle you see the silver skull pop and everybody goes, "Awww, sh*t!" Set to the beat of an 808, On the Bro'd spins the Axed-out tale of one fresh-as-hell player looking to up his game and put some perspective on shit (for real) while capturing the tumultuous times of the oh-tens and defining the spirit of the Beast Generation. It's pretty epic.