Steve Jobs, CEO of Apple Inc., was truly one of this generations most innovative and forward-thinking entrepreneurs. Apple, under his vision and direction, changed the way people interact with each other and think about technology. Known as much for his genius as his privacy, the advice and knowledge he did share with the world gives exclusive insight into the most important man of the past century. Your time is limited, so dont waste it living someone elses life. Dont be trapped by dogmawhich is living with the results of other peoples thinking. We have always been shameless about stealing great ideas. The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament. Remembering that Ill be dead soon is the most important tool Ive ever encountered to help me make the big choices in life. Because almost everythingall external expectations, all pride, all fear of embarrassment or failurethese things just fall away in the face of death, leaving only what is truly important.