Both a memoir and a "how-to" for anyone who aspires to a career in broadcast journalism, particularly sports, this book calls on Mercer's vast experience and name recognition in Texas to give an insider's view of everything from play-by-play to interviewing a celebrity athlete. Mercer began his career as the voice of professional wrestling in Dallas in the 1950s, and later went on to be a play-by-play announcer for teams ranging from the Dallas Cowboys to the Chicago White Sox, in addition to a brief "hard news" stint at the time of the Kennedy assassination in Dallas in 1963.