Plucked from the wintry solitude of small market radio, the young and dashing Michael Cruise cannot believe his good fortune, being chosen as the broadcasting voice for the new N.A.M.E (North American Motor Enterprise) car company. However, very soon he finds both love and mystery awaiting him at his new position. In short order, Michael meets and falls for the beautiful and self-possessed Sasha Holland, a public relations officer for N.A.M.E. Although brimming, their romance is thwarted by an undercurrent of company deception. The suave Philip Comstock and the sinister Dr. Natalie Burrows are the principle antagonists in this winding tale of love, cunning, persistence and manipulation. As Michael and Sasha's relationship blossoms, they discover the terrifying secret that is spreading like a virus all across the country to unsuspecting radio listeners. The slogan, "What's in a NAME?" carries sinister irony as Michael and Sasha realize how vast the corporation's influence, and just how far the company will go to try and stop them from exposing the whisper beneath the waves.