Every day Canadians buy groceries at Sobey's, develop film at Black's, or grab a coffee at Tim Horton's without giving it a second thought. These brands are in our lives and in the public eye. We're familiar with the names, but what do we really know about the people who lie behind them? I Know That Name! will answer these questions for you. It's full of fun facts, intriguing trivia, and engrossing explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Laura Secord, and J.L. Kraft.