Unleash your company's creative genius and turn it into commercial results. In the new creative economy, a company's intellectual property is worth far more than their physical assets - just look at Apple and Google. That's why, in IBM'S 2010 study of more than 1,500 CEOs creativity was rated the number one leadership needed for companies to lead the market in the new economy. But up to 75% of business leaders we surveyed admit they're not harnessing their company's creativity effectively. Why? Because leading creative people is challenging - like herding monkeys. This book will show you how to lead creative talents of your people and innovative thinkers and turn their ideas into market-leading commercial winners.