Data is a valuable corporate asset. Its effective management is vital to an organization's success, but it's an area to which scant attention is often paid, to the detriment on the business. This professional reference guide covers all the key areas including database development, data quality and corporate data modelling. It is not based on a particular proprietary system; it is business focused, providing the knowledge and techniques required to successfully implement the data management function. The book is aimed at all those involved with data management, including IT/IS and business managers, consultants, and business analysts, as well as data management practitioners from all business sectors.