Selected as an Outstanding Academic Title by Choice Magazine, January 2010With the ultimate question of why studying the world of International Business is important to you as an individual, the authors present an astute, conversational and stimulating exploration of contemporary International Business. With considerations such as the challenge to principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies of the like the WTO, the IMF and the World Bank; and how everyone and everything fits into the larger picture, this short book looks at a very big and interesting field with humour and insightfulness.SAGE's A Very Short, Fairly Interesting and Reasonably Cheap Book About series shies away from the sterility of conventional textbooks, offering students an informal and accessible overview of the field that questions and challenges the traditional literature. You can view all the books in the VSFI series here.