Author of 'How to Persuade the Unpersuadable', 'I am Free to Love My Customers', and 'How to Build a Business in a Quiet Market', this serious guide of 'How to Succeed in Tough Times' lays out years of some very easy methods anyone can put to immediate use to grow financially. Just a few of the things you'll learn in this easy-to-read, easy-to-understand book include, how to... * Convert your acquaintances into Raving Fans who actively and enthusiastically refer you to others* Ethically understand your customers maximum potential* Keep your quality fans and customers for life* Determine how much you can afford to spend to get a new raving fan and to retain your current customers* Set you and your business apart from any and all competition* Learn from Scott Kilpatrick's sin and mistakes...and much more