Ed Sullivan, who could not sing, dance, or act, was TV's greatest showman in its early years. For 23 years, from 1948 to 1971, he hosted America's premiere variety show every Sunday night on CBS, on which he introduced an eclectic array of talent that included everything from opera singers to dancing bears to Elvis Presley and the Beatles. This book is an inside view of The Ed Sullivan Show and the unusual story of one of the most unlikely television stars who played host to such diverse talents as Van Cliburn, Rudolf Nureyev, Robert Goulet, Richard Pryor, and The Rolling Stones. With his distinctive nasal voice, Sullivan regularly promised audiences a really big shew and delivered by offering up virtually every form of twentieth-century entertainment. Bernie Ilson, the Sullivan show's P.R. man for eight years, takes us on a trip down memory lane to revisit one of the most popular shows in television history.