Don't launch your Kickstarter campaign until you read this book! This guide breaks down the process of launching a crowd funding campaign into easily understandable pieces and teaches you how to put your best foot forward and maximize your chances for success. Through a combination of firsthand experience and research, James takes you step-by-step through developing, building and executing your campaign. Also included is a case study of Elijah the Prophet, his short film that raised $21,000 in November 2011, including financial breakdowns, insights into reward popularity and more. If you plan on using Kickstarter, Indiegogo, or any other crowd funding platform to raise money for your next film, this is the book for you!