FANology Playbook reveals how to be dazzling, not dull in social media. When your fans always have a choice to click away, what makes them stay? Meet The Storyteller, The Treasure-Hunter, The Enchanter, The Connector, and The Peacemaker as they reveal the secret tools they use in online communities to enchant and engage their members. They explain the alchemy of their work and offer ingredients you can add to your social media presence to make it more brain-friendly in light of recent neuroscience and new media psychology research. These 27 brain-friendly activities will help you: Connect with amazing people, grow your fan base and expand your brand. Understand your fans' needs and desires. Build stronger relationships with your fans to boost loyalty and evangelism. Manage your online reputation. Deal with negative comments and reviews. Gain fans' insights to improve your offerings and your customer experience online.
