Social Analytics refers to the tracking of various social media content such as blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, message boards, and user-generated content in general as a way for marketers to determine the volume and sentiment around a brand or topic in social media. There are both entry level free tools and enterprise platforms available for use by digital marketers and PR professionals. This book is your ultimate resource for Social Analytics. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Social Analytics right away, covering: Social media measurement, Social Analytics, Attensity, Statsit, Sysomos, Vocus, Social media, 1000Memories, Lee Aase, Anametrix, Attentio, BackType, Badoo, Jay Baer, Aaron Barr, Bebo, BigChampagne, BlogTV, CampusBuddy, Celebuzz, Cisco Eos, CITYpeek, Cognitive Surplus, Communication Shutdown, Contrail (network), Corporate social media, Cortex Inc., CoverItLive, Customer involvement management, DaGeek, DateBid, Andrew Davis (coach), Decayenne, Diabetes Hands Foundation, Diaspora (software), Digital footprint, DroidIn, Eureka Streams, Expatica, Exxset, Facebook, Jeremy Fall, Fantography, Farm Town, Filemobile, Flickchart, Flixster, Focus.com, FreeKareem, FutureMedia, Gigya, Glogster, Glogster EDU, Go Green Pakistan, Hayland.am, HealthyWage, HR.com, I2hub, Ibibo, Iheartradio, Jeeran, Jelli, JESS3, Jumo, Klout, Koofers, Lafango, League Lab, LinkedIn, LinkExpats, Media evaluation, Meettheboss, Mideast Youth, MillatFacebook, Mixero, Moofaces, Moviesplanet, Mperience, MyYearbook, NASA Tweetup, Amber Naslund, Naymz, The Nikolai Organisation, OfficeArrow, Orkut, Pay with a Tweet, PeopleBrowsr, Posterous, Pros and cons of social media, Qaiku, Qapacity, Qaym, Quora, RootMusic, Secret London, Shorty Awards, SHWBIZ, Sina Weibo, SixReps, Small Business Saturday, Smarkets, Social brand equity, Social collaboration, Social Life (website), Social media and death, Social media and suicide, Social media bank, Social Media in the Fashion Industry, Social Media Marketing in the Fashion Industry, Social media newsroom, Social trading, SocialEngine, Spoke (website), Stabri Monogo, Strands, Students Circle Network, SVnetwork, Talenthouse, Tencent Weibo, Tick Yes, Top Eleven Football Manager, Trendrr, Tuenti, Twitter, Twitter subtitling, U24, Viral Analytics Platform, Virb, Virilion, Inc., Jarmo Viteli, WeOurFamily, Wikio Group, Yahoo! Meme, Yardsellr, Zimbio This book explains in-depth the real drivers and workings of Social Analytics. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Social Analytics with the objectivity of experienced professionals.