This book explores and investigates EMI's extraordinary decline from the greatness over two decades of rejected takeovers, unsuccessful mergers, executive changes, profit warnings, artist and staff cuts, press criticism and never-ending speculation. Includes interviews with many key players including former EMI Group/EMI Music executives Sir Colin Southgate, Jim Fifield, Eric Nicoli, Tony Wadsworth, David Munns, Rupert Perry, Ray Cooper and Jon Webster. Also interviewed are many managers, music journalists, financial analysists and rival record company executives. The result is the definitive account of a major international company's travails. It is also an eye-opening expose of the speed at which the music industry has changed.