The changing pattern of contemporary media is one of the most striking and important transformations of our age. This major new work seeks to understand the implications of a series of mediated processes in relation to public cultures and modern identities. In The Transformation of the Media the author leads the reader through a number of complex theoretical issues, connecting the nature of modern communication to the affects this has on our common moral and ethical lives. Most significantly, he argues that a number of perspectives as diverse as Marxism, post-modernism, liberalism, communitarianism and technological determinism can all be found wanting in this regard.The Transformation of the Media attempts to situate the media, and more theoretical concerns, within a broad sociological framework. The volume adds to our shared understanding of the media's relation to contemporary cultural transformations including globalisation, the development of informational capitalism, the changing nature of the public sphere and the impact of new social movements. More specifically, through a discussion of the 'new media order' and the Rwandan genocide a critical prism is held up to existing debates concerning the globalisation of the media.Key features: an extremely topical and accessible analysis of the media's implications for contemporary cultural transformationscombines a theoretical and empirical approachpresents complex theoretical ideas in an accessible wayThis book will be essential reading for students studying globalisation, the global media, new media technology, identity and cultural development in cultural studies, media studies, and sociology and politics courses.