There has never been a Advertising Guide like this. It contains 336 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Advertising. A quick look inside of some of the subjects covered: Advertising Standards Authority (United Kingdom) - History, Sex in advertising - Effectiveness, Advertising Regulation, Orange S.A. - Accusations of false advertising in France, Interactive advertising - User generated/controlled aspects, Online advertising - History, Advertising Media diversification in the 1960s, International Tourism Advertising - Emirates, Sustainability advertising - Radio, Advertising Standards Authority (United Kingdom) - Time limit, Online advertising - Floating ad, Advertising agencies - Search engine agencies (known as SEO agencies), Advertising Standards Authority (United Kingdom) - Ofcom, Sex in advertising - History, Advertisements - Media and advertising approaches, False advertising - Manipulation of measurement units and standards, Forehead advertising, Non-commercial advertising, Outdoor advertising - Overview, Internet marketing - Web banner advertising, Targeted advertising - Controversies, Apple Inc. advertising - Criticism, American Advertising Federation, Aerial advertising - Effectiveness, Out-of-home advertising - Digital out of home, Advertising Standards Authority (United Kingdom) - Investigations, Online advertising - Regulation, Smarter Planet - Advertising Campaign, Online advertising - Privacy Concerns, Apple Inc. advertising - 1990-1995, International Tourism Advertising - Types, and much more...