This fact-filled, powerful book by service industry entrepreneur and self-made success story John Tschohl will tell you everything you need to know. This first-of-its-kind book for the service industry professional is packed with valuable information in a clear-cut, hands-on format. You will quickly learn to: -Capitalize on opportunities for career advancements integrate self-improvement thinking with key service concepts Get the attitude through powerful affirmation techniques Establish well defined objectives for gratifying financial goals Gain responsive win-win relationships with your managers and customers Create strategies for accomplishment and recognition...and hundreds of other techniques so you too can CA$H IN and WIN.