MSIA, the Movement of Spiritual Inner Awareness, has been called the Cadillac of cults and the leader was once dubbed the "Hollywood guru." Those interested in new religions only know MSIA from these kinds of labels. However, when looked at from a qualitative sociological perspective, a more complex story of religious innovation and cultural change emerges. An important study in religious syncretism, A Study of the Movement of Inner Awareness analyzes the ways MSIA exemplifies the blending of Eastern and Western religion with therapeutic self-help traditions in pop psychology and New Age thought and presents a sensitive portrayal of its leaders and members.