High achievers are not necessarily smarter or putting in more effort than those around them. But they do have different attitudes and are more careful how they use time. From their perspective they are moving at a comfortable pace. To the typical bystander, they are zipping past. Master The Moment reveals tips from 50 CEOs - all Masters of Time. The powerful ideas in the book are backed up with research by psychologists and physiologists in areas such as motivation, decision theory, procrastination, habit forming, and physical fitness. Pat Brans includes material from autobiographies and exclusive interviews with CEOs of 50 top companies and institutions including the City of Grenoble, Columbia Sportswear, Dell, Southwest Airlines, University of Maryland, US Census Bureau and Virgin.