What is the single most important factor that distinguishes the greatRotary clubs from the rest? What features are most likely to inspireconfidence in club members? What helps to bring new members inand retain current members? The answer to all these questions is ina single word: Energize. This book will help club members and officers see exactly howenergizing their club is nothing more than the application of commonbusiness sense. It starts by showing the current difficult state ofmembership in service clubs across North America and illustrateshow change is going to be critical in bringing clubs to a new level ofmembership. Energize Your Rotary Club stresses the need for clubs to feature astrong mix of age, ethnicity, and gender diversity, all features missingin many clubs. Many books discuss recruiting members, but Energizewill feature the new concept of attraction. Attracting the highestquality prospects will create a club of a new dimension. It stresses theconcept that many prospective members shop for a club that fits theirinterests and your club needs to be the one they choose.