This book for professional and amateur musicians is an inspired cross between Stephen Covey's wildly popular Seven Habits of Highly Effective People and Debbie Allen's Confessions of a Shameless Self Promoter. Musician and rock journalist, Michael Gelfand (of the band, Fuller), shoots from the hip and tells his fellow musicians the straight truth about this business: It will chew you up and spit you out... all before breakfast... unless you've got a solid plan of attack. This advice is for every struggling musician out there who wants their band to gain momentum and break through the noise.