We all as customers buy products and services that are made available by different businesses. But have you ever wondered what compels us to buy these products and services? Is it just the product or the service? Or is there something else that tells us to buy the product? Well, you guessed it right. The underlying secret that compels us to buy a specific product or service is marketing. We do not necessarily want to buy a product or service but get so influenced by the way it is marketed that we end up making the purchase. So, it is basically the marketing techniques used in a marketing campaign that make it successful. Here are a few chapters from the e-book "Mobile Marketing trends and small businesses" : 1. Understand mobile commerce. 2. Mobile Marketing goes mainstream- Instigation of mobile marketing. 3. Mobile Marketing reach. 4. Affordability and effectiveness of text message marketing. 5. How does it benefit small businesses to go mobile friendly? And So Much More