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TOURISM MANAGEMENT AND POLICY
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TOURISM MANAGEMENT AND POLICY
Author:AL TAN ERN SER ET (EN)
A introductory fragment is available
Language of a book: Английский
Publisher: Gardners Books

    Tourism development is not merely about boosting tourist figures and bringing in more tourist dollars. Undoubtedly, it has to do with developing tourism resources, infrastructure, products, and attractions, but it is also about a society, polity, and economy meeting the challenges of globalization, the new millennium, and nation-building. This book deals with those issues from different perspectives and through the case of Singapore, a city-state highly integrated into the global economy. It addresses specific areas like tourism manpower, theme parks, and beaches, as well as the broader issues of economic strategy, political economy, and culture. Collectively, the articles in this book provide readers with a sense of where Singapore has gone and where it is in terms of tourism management and policy.Contents:Tourism Plans:Tourism in Singapore: An Overview of Policies and Issues (B S A Yeoh et al.)Singapore's New Economic Initiatives and Implications for Tourism (L Low)Tourism 21 and Singapore's Tourism Satellite Accounts (C Khoo)Regionalisation as a Strategy for Singapore's Tourism Development (E Tham)Gateways, Hubs and Destinations: Transportation Hierarchies in Southeast Asia (N Sriram et al.)Tourism Resources and Infrastructure:Developments in the Air Transport Industry: Implications for Singapore Tourism (A T H Chin)Modelling Competency: An Example from the Singapore Tourism Industry (C L Chong et al.)Effects of the Regional Financial Turmoil on Gazetted Hotels in Singapore (B Boon & L Chin)The Business of Pleasure: Singapore as a Tourism Business Centre (T C Chang)Impact of Tourism on the Retail Trade in Singapore: A Quantitative Assessment (J S Yong)Tourism Products:Theme Parks in Singapore (P Teo & B S A Yeoh)The Cruise Industry of Southeast Asia: Singapore's Perspective (L K Lee & K C Liow)Managing Beach Tourism in Singapore (P P Wong)Marketing Authenticity in Tourism: Success and Limitations (K H C Chia)Convention Tourism Development in Singapore: A Study of the Delegates' Family Members (V T S Seah)Readership: Undergraduates, graduate students and researchers in economics, management, business and sociology.Key Features:This book covers all the essentials: from income and expenditure such as household costs, mortgage and educational finance, to savings and investments such as deposits, property and alternative assets, and many moreAn accompanying TV series on Mediacorp's Channel NewsAsia explains each and every key element included in the book. In each episode, a guest speaker from the industry or academia provides expert advice

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