We live our lives word by wordto build our relationships, to convey our points of view, to object to wrongs done to us or to others, to comfort our children and our friends. We also use the wrong wordssometimes unknowinglyand get ourselves into situations we'd rather not be in. As Stephen R. Covey points out in his introduction:Words sell and words repelWords lead and words impedeWords heal and words killKevin hall discovered the deeper power inherent in words after a fateful encounter with a wise shopkeeper in Vienna. When that led to an introduction to an esteemed etymologist residing in a senior home, hall embarked on a project that changed his life, and has since changed the lives of thousands of readers. Discover the eleven wordsas well as the secret wordthat when used correctly, can light your path to the lifelong success you deserve.