The power to change things lies within us. Presented in this book is a theory of how shifts in oneself can have profound shifts in corporations, markets, systems and the world. It has been said, 'Become the change you wish to see in the World.' But the elaboration of how this is true may remain a mystery. The theory of organization introduced in this book indicates a fractal reality in which an idea, a person, a team, a corporation, a market, a system, and progressively more complex constructs are concretely connected by virtue of common and linked patterns that animates each of these separate levels. Hence the power to positively change progressively more complex and removed arenas of life by making corresponding changes in one's personal space becomes more real. The fractal theory introduced in this book indicates how these complex structures can be holistically perceived and correspondingly shifted. It presents the ideas through reader-friendly figures and tables for better understanding. It will be an invaluable resource for professionals working in the fields of business and management.