Welcome to the mindto the worldof Fake Steve Jobs. Fake Steve the counterintuitive management guru: ';Obviously we can't literally put our employees' lives at risk. But we have to make them feel that way.' Fake Steve the celebrity hobnobber: ';I like Bono. He's the only person I know who's more self-absorbed than I am.'Options is the book that had the critics howlingwith laughter:';A voice for our own digital age....Mac-slappingly funny.'Newsweek.com ';Hilarious.'New York Times ';There's a laugh-out-loud moment on nearly each one of the book's pages.'Wall Street Journal ';Wickedly funny.'San Francisco Chronicle