In Lessons Learned, Rade Vukmir attempts to utilize his personal experience, along with the work of other business professionals, to offer a comprehensive organizational plan for business development emphasizing managerial and staff motivational skills. It is a unique blend of personal, externally validated and referenced business experience that transcends the usual 'this is how I did it' product. Vukmir offers insight into the business world's inner-workings that will appeal to managers, as well as entry level and industrial personnel alike.