In this work, Bridgette Wessels offers a unique insight into the ways in which core public institutions and powerful organizations develop digital communications and services within the public realm. The book draws on her ethnographic research with the London Metropolitan Police Service during their engagement in an innovative project to improve communication with the public using digital technology. As one of the largest, most advanced and highly respected police services in the world, working in a socially, culturally and demographically complex city, the Metropolitan Police Service offers a highly revealing case study of technology and the human processes which it is designed to serve.The ethnographic research is used to develop a new theoretical and conceptual framework for understanding the relationship between social action and technological change, addressing the way in which technology is socially shaped and culturally informed. The book also discusses the role of ethnography as a tool for researching complex multi-perspective, multi-sited networks of the innovation of digital technologies as forms of communication in late modern western society.