Meet Jim Haskin. He's forty years old. He's worth around thirty-five million. He runs his own San Francisco ad firm, American Weather. AmWe's image is green and forward-looking: if your product is upcycled, or hydro or vegan, they'll make you an ad. However, behind the scenes, Jim supports the old captains of American industry: bleach, beer, guns. One day Jim is asked to come up with something extra-special. The scheme he devises brings together a Death Row inmate, pay-per-view television, and most of America's largest corporations. Everything is set for it to be his greatest achievement yet.