The Association of Chartered Certified Accountants (ACCA) is the global body for professional accountants. With over 100 years of providing world-class accounting and finance qualifications, the ACCA has significantly raised its international profile in recent years and now supports a BSc (Hons) in Applied Accounting and an MBA.BPP Learning Media is an ACCA Official Publisher. Paper P3 is called Business Analysis, but it covers the whole field of business and corporate strategy, including the choice and implementation of courses of action. For accountants, the overall purpose of studying this subject is to be able to make proper contributions to the strategic management of whatever organisations they find themselves working in. To do this requires the acquisition and considered use of theory lying well outside the mainstream of financial and accountancy topics. In addition to the core material relating to business strategy, there are strong links to the fields of economics, marketing and human behaviour.Many candidates find business strategy questions particularly difficult, since there is rarely a single correct solution to work towards, nor any kind of format or template that will guide the development of the answer. The most valuable aspect of the P3 Practice and Revision Kit is the guidance given on how to tackle the wide range of questions it provides. This guidance appears in a range of forms. The Kit emphasises the importance of making sensible comment and practical suggestions that are both theoretically sound and relevant to the questions the Examiner is likely to set.BPP Learning Media is the publisher of choice for many ACCA students and tuition providers worldwide. Join them and plug into a world of expertise in ACCA exams.