This study tracks the evolution of 'Bollywood style' in popular Indian cinema between 1991 and 2004. In addressing the social, political and economic implications of this cinematic revolution, Basu finds the frontier of modernisation in the subcontinent today and explains how some features of Bollywood can actually be connected to conservative Brahminical imaginations of class, caste, or gender hierarchies.This comprehensive account of present-day India caught between brave new silicon valleys and farmer suicides will appeal to academics and students alike across a broad range of disciplines, including film, cultural and postcolonial studies.